HOPSON POTTER BUSINESS

This was one of sixteen well-known prominent business, political, and academic leaders on leadership, entrepreneurship and overcoming adversity, including two billionaire entrepreneurs and several mega- millionaire entrepreneurs, including: Dr. Anthony Bonanzino, Jack Canfield, William Draper III, Mark Victor Hansen, U.S. Senator Orrin Hatch (R-UT), Monzer Hourani, U.S. Senator Daniel Inouye (D-HI), J. Terrence Lanni, Dr. John Malone, Angelo Mozilo, Laurence Pino, Dr. Nido Qubein, U.S. Army Major General Sid Shachnow (Ret.), Dr. John Sperling, Dr. Blenda Wilson, and Zig Ziglar. Five internationally known and respected leadership scholars offered their reviews of the Dr. Haller’s groundbreaking leadership and entrepreneurship research and his findings including: Dr. Ken Blanchard, Dr. John Kotter, Professor Jim Kouzes, Dr. Paul Stoltz, and Dr. Meg Wheatley.

Dr.

Haller’s groundbreaking leadership and entrepreneurship research was been recently published by the major German firm, VDM Verlag Dr Müller AG & CoKG. Dr. Howard Edward Haller’s book is entitled: “Leadership and Adversity: The Shaping of Prominent Leaders.” [on Amazon]

Dr. Sperling was the founder and initial Chairman and Chief Executive Officer, of the Apollo Group, Inc., and is now the Chairman and Director. Apollo Group, Inc. owns and operates the University of Phoenix and several other colleges. Billionaire Dr. John Sperling was interviewed at his home in San Francisco, California.

John Sperling was born in poverty in the Ozarks. As a young child John suffered physical injury, psychological trauma, and was raised in a home where his parents were always fighting. John candidly commented that he was regularly abused by his derelict father.

If fact, when John’s father died (when he was just 15 years old), John said he was “very happy.” Dr. Sperling said of his father’s death, “It was the best day of my life.” John overcame his early adversity, as well as impossible odds and facing multiple battles in his lengthy and successful entrepreneurial journey.

Professor John Sperling saw major unfulfilled educational (and business) opportunities that the traditional academic community was ignoring. He tried to work within the existing university system, but after meeting repeated resistance, Dr. Sperling literally walked away from his position as a professor at a major public university to pursue his entrepreneurial dream.

Dr. John Sperling’s very successful entrepreneurial venture, University of Phoenix, was challenged on a number of fronts because the University of Phoenix was a “for-profit” University, which the regulators believed it was educational heresy, immoral, and thought should be illegal. Sperling had to battle every educational and other regulatory body that his vehement enemies could launch against him. Dr. Sperling summed up the long list of those attacking him and the University of Phoenix, as everyone from every where, “including two regional accrediting agencies, the state legislatures in both in California and Arizona, the FBI, and various law enforcement agencies, plus multiple civil and criminal law suits.” While the journey was difficult for John, the University of Phoenix and the Apollo Group ultimately won the various battles, disproved their false charges, and was victorious in all the law suits.

In the beginning, Dr. Sperling used his fledgling company, the University of Phoenix (and it’s precursor) to help other well-established, traditional, “old school” Universities to successfully create and foster intrapreneuring ventures in adult college completion program for working adults, including bachelor’s degrees. Two of these successful intrapreneuring ventures supported by Dr. Sperling’s company, the for-profit Institute for Professional Development (prior to his creating the University of Phoenix) were done with the University of Redlands and St. Mary’s University, both these well-established and respected Universities are in California.

After relocating his firm to Arizona, and creating the University of Phoenix, Sperling began to focus his companies’ efforts into building their own brand in business bachelors’ and masters’ degrees, and other degree completion programs for adults. The University of Phoenix’s now has a full range of academic programs, including several Doctoral programs.

Dr. John Sperling’s life story is a true story of achieving the American Dream, that of being a successful entrepreneur! His life’s story is a real “Horatio Algier” story of going from poverty and parental abuse, then suffering the major regulatory and political attacks on his business from all sides, to going on to become a billionaire and accomplished entrepreneur!. John Sperling went from a semi-literate dyslexic kid, who barely graduated from high school, to someone with a master’s degree from U.C. Berkley and a Ph.D. from Cambridge University.

Dr. John Sperling is a focused, driven and successful entrepreneur who created the University of Phoenix, in spite of all the major opposition from Academic Regulators, bureaucrats, politicians, traditional “non-profit” academic institutions. Dr. Sperling led the charge and took all the arrows to create a for-profit revolution in higher education. Sperlings significant early contributions to the growth on entrepreneurial ventures in creating new adult degree completion programs at established Universities has launched the growth of a wide range of adult degree completion programs in the United States, Canada and Mexico, and through out the world. For more information on Dr. Sperling and his entrepreneurial journey and his entrepreneurial contributions, check out his autobiography. Dr. Sperling does an excellent did of telling his entrepreneurial story, as well as his long intense journey from extreme poverty to significant wealth in his “A Rebel with a Cause” (2000).

For full disclosure, Professor Haller taught both undergraduate business and MBA (Management, Marketing and Strategic Planning) courses (both classroom and online) for the University of Phoenix, from 2004 to 2008.

Billionaire, Dr. John Sperling, like most successful entrepreneurs, would never quit. He is still Chairman, and fully engaged in, actively running the University of Phoenix and the Apollo Group, Inc.

Dr. Haller’s upcoming entrepreneurship book and “real world” case study, which is entitled
“Entrepreneurship Success: A PRIME Example,” which is due out in late 2009.

Copyright 2009 © Howard Edward Haller, Ph.D.

Om du r en person som vill ppna en egen retailbutik, men oroar dig ver hur det ska g och r rdd att du inte vet hur du ska gra?
Oroa dig inte. Det finns faktiskt massor av olika fretag p internet som kan hjlpa dig, och du kan ocks g utbildningar.
Men ngra ord som du kanske ska kunna frst r; management consulting, category management, visual merchandiser, action marketing, trade marketing och distributionsstrategi. Alla dessa kan du enkelt hitta om du sker p google.se, men du kan ocks hitta dem p mnga olika sidor som erbjuder retailutbildningar, t.ex. work-shop.se. Vill du g p en sdan utbildning, s kan du enkelt kontakta dem p deras hemsida.
Alla butiker mste ha ett butikskoncept, och det gller utseendet, ytor fr kampanjer, frpackningsdesign, belysning och produktexponering. Med ett butikskoncept har din affr ett tema, en personlighet. Den ska passa fr produkterna den sljer, och de ska passa fr kunderna.
Butikskommunikation innebr att du kar kommunikationen med dina kunder, bde med reklam och personliga mten. Det finns tv olika stt att kommunicera med dina kunder:
Trafikdrivande kommunikation som gr att konsumenten kommer till din butik. Hr tillmpar man ett arbetsstt som r oberoende av media och som ven ser nrmiljn utanfr butiken som en viktig plats i mtet med konsumenten.
Sljdrivande kommunikation som gr att konsumenten handlar, samt ger merfrsljning. Hr anvnder man sig av kampanjer, frpackningsdesign, butikskommunikation och actionmarketing. Metoderna r mnga, syftet r alltid att f avslut i butiken.
Det r ocks bra om du kan ha s mnga kampanjer som mjligt i brjan, s att folk lr sig att knna igen sig p din affr, och associerar den med billiga och bra produkter.
Butiksutveckling r en vldigt viktig del i din karrir. Utan en klar och kundvnlig butik s sljer du inte alls lika mycket som om du verkligen utvecklat den nog.

So you want to work overseas? Perhaps, you’ve dreamed of that little cafe in Paris, sitting there, soaking up the Parisian atmosphere. Or, maybe something more exotic, like India, trekking on the rice fields, breathing in the fresh country air.

Many of us have dreamed of working overseas, for whatever reason–whether to get away from it all, or to simply immerse yourself in another culture, the dream exists in so many forms.

If you widen your horizons, adjust your expectations, and increase your flexibility, working abroad can provide not just a fulfilling experience but it can also be financially gratifying. There are many opportunities available for someone who wants to work and live overseas.

I suggest you choose a job you are truly passionate about. Do not choose a job merely because it will give you a chance to live abroad. Remember, if you do not like what you do, you will be unhappy no matter where you are in the world. Jobs that are available abroad range from humanitarian to engineering. Teachers, doctors, nurses, engineers, au pair, government workers–the list goes on.

There are almost limitless possibilities for someone who really wants to live abroad. I have been an English teacher, a legal assistant, and an analyst for different companies. The common denominator of these jobs, aside from living abroad, is that I enjoyed them all. These jobs, not just living abroad, enriched my life and I cherish these memories.

To paraphrase a famous quote, “The world is YOUR oyster” is true for someone who really goes out there to find something she/he is passionate about. Do not try to fit yourself in a mold just to live abroad, instead find ways to use what you know, and what you like to do to find these opportunities.

When I ask my friends what they like most about living and working abroad, certain common themes arise. One is their love for different cultures and the opportunity their job offers them to meet new people and experience things they otherwise would not have had. Some of these experiences are not always good, but they take them along with the overwhelmingly good ones. Many of them also talked about experiencing a freedom that is different from their home. Some talked about the freedom from the 9 to 5 rat race. Others said they liked the freedom to start a life that is vastly different from their old one.

Whatever motivates you, whatever excites you, one thing is certain, living abroad is a valuable experience you will take with you wherever you go.

Have you ever been to an awards ceremony for a company? Ceremonies where they share the results of different sales team members and hand out glass and plastic trophies for sales achievement? These ceremonies are generally thought of as morale boosters. They reward people for the hard work over the last quarter or year. After all it’s nice to be appreciated and receive public recognition. Even if it’s just a certificate in a frame, it feels good, right?

It’s nice when the president of your company recognizes your achievements. Sometimes you might have wondered if they even knew you existed! As you walk off the stage, what are you thinking? Are you really satisfied with that plastic trophy? Does it help you pay your bills?

Not that there is anything wrong with trophies, but they won’t help you go on vacation. That trophy won’t put your kids through college. Most of those trophies and awards are based off of GROSS income. How much of that income did you take home? What was your NET income?

While most companies focus on gross income, it’s your NET income that dictates your lifestyle. It’s your net income that will allow you to achieve your true goals. Instead of setting your goals at the gross income level, consider a focus on your net income.

Consider a strategy that forces you to focus on net income. To increase the money that ends in your checking account, consider the following two rules to live by:

•7% Rule – The 7% rule is your marketing budget. This should be the cost of acquiring a single customer (not lead). Take your average sale and multiply it by 7% and you will have what you can invest in getting new customers. That means if on average a sale is worth $ 1,000 to you, you can invest $ 70 to get that customer. Don’t buy into the hype of “just 1 customer and you break even) as that will leave you broke.

•Weekly Accounting – Regardless of your sales cycle make yourself do accounting weekly. This means that each week you need to pay all of your bills. If your sales cycle for your product or service normally takes 30 days, then you better amp up your sales to ensure you have something closing weekly. Increasing your net income means getting money coming into your small business weekly.

When your small business strategy has a focus on net income you will be able to get out of survival mode. Put the 7% rule and weekly accounting into action to start taking home more money today.

Discover Marketing Messages that will bring in more sales weekly.