HOPSON POTTER BUSINESS

When you walk inside the mall and you see something that you like the buy, the first thing that you
would do, obviously, is check on the price tag. As soon as you do, what is the first thing that comes to
your mind?
 
I’ve asked this question a lot of times to different individuals and here are some of the common
answers:
 
• Wow, for this price, this is really a bargain.
• I can get this for a cheaper price on a different store.
• Even if I want to buy this, I don’t think this is the right time.
• This is a good price for this merchandise.
 
There’s something trivial about this. Perhaps, the price that you are seeing is simply a strategy to trigger
your brain. It’s a different form of conditioning that businesses use to lure you into purchasing their
merchandise by making you believe that certain things are ‘given’ without you thinking that at that
price, the merchandise is indeed a real bargain.
 
Confused? You have to remember that we, as individuals, are conditioned beings. This means that we
respond to certain stimuli in certain ways and we often feel that certain retail products are offered
in bargain prices and never question them. Now, this thinking does not only permeate our retail
experience but our business and personal perspectives as well.
 
The status quo prevents people from questioning certain beliefs that we’ve all been used to. We do not
take into consideration that some things may not be exactly what they thought them to do. Or perhaps,
since things have been this way for eons of ages, there’s no other way to do it.
 
If you are entrepreneur, you have to be more creative and challenge the existing standards or status
quo. That is the entrepreneur’s perception which everyone should adopt. You need to be curious on a
lot of things, even questioning how you perceive ‘given’ things, processes and events because when you
do so, there’s always the possibility that you will discover that there is a better way to do it or there is a
better merchandise other than the one that you are holding. Of course, it all starts in accepting the fact
that you may be stuck with the old perception of things and that you have to be aware and accepting
when it comes to multitudes of possibilities.

The key objective for an employer

…when he ventures out on taking interviews for new candidates for the company is to get the candidates to portray themselves in the true sense, which would then help the employer to determine whether the employer is suited for the company or not, the employer interview questions therefore must be framed in that fashion.

Just like candidates appearing for the interview would be preparing for the interview so is it important for the employer to prepare the correct employer interview questions.

By being under prepared or lacking in discipline would only result in candidates perhaps themselves opting to not work for the company.

Therefore considerable amount of thought going into the right employer interview questions is very important indeed.

To start off, like mentioned above; a good set of employer interview questions must get the candidate to speak their minds.

For this purpose the following style of questions would be best suited:

? “Why does our company interest you?”
? “Tell me about your prior professional career”
? “What kind of duties/responsibilities are you best at?”

Secondly, questions must look for honesty from the candidates. A good candidate is not always the one with the best credentials in written paper.

These three questions should be able to prove to you in their answers from the candidates a bit of the candidate’s personality.

? “Tell me about your strengths”
? “Tell me about your weakness”
? “What kinds of people can you not deal with?”

Look for well framed answers yet honest responses, your ideal candidate must be able to present himself well while being honest and answering the employer interview questions.

While these above employer interview questions might be the more common questions that one can use to initially break the ice; if your interest in the candidate continues to grow you could challenge him or her with some tougher to respond to employer interview questions.

These following questions are more critical and would require a confident candidate to reply and moreover the answers to these employer interview questions would help you to analyze the candidate better.

These questions that challenge the candidate include:

? “What is your take and belief on luck?”

? “What kind of a boss would you like working with?”
? “What is the main complaint that if asked honestly, your family would have against you?”
? “Which answer amongst all these did you most like giving?”

The candidate’s answers to these above questions should give you a clear vision of what you can expect out of your candidate and what further employer interview questions you can continue asking.

Nevertheless, no matter what the questions you had planned on asking each candidate, there is one key thing you must remember.

If a candidate has not been able to impress or create an impression on you as an employer in the first five minutes it is never going to happen and you should rather not waste time trying to find out.

Still unsure? Get in the head of your victim

Nature has made it possible for reaching our goals in life bet you have to bet me that there is no life without challenges. Therefore, ”every close door allows us to see a open one” Our challenges in life never left us the way they found us, either it will lift or downside us, it all depends on our reaction over such challenges.

The word ”small” poses confusion on some people’s mind but you need to admit that the best way to learn is from the root to the top. It opens the opportunity for knowledge and knowing exactly what our challenges are is a good way to access knowledge.

Therefore, the word ”small” is a challenge itself while ”small+business” is another challenge. In other words, these business owners are challengers. Being a small business operator opens you up to quite a number of challenges even if you are monopolized in that field.

A simple understanding of this truth, gives you an edge over other business operators.

While these business runners are challengers, the greatest challenge of small business operators is the competition with large firm. It can rather be called ”a challenge for survival.”

A good way to go with this challenge must start from the start-up of your business, Your location matters. Small business owners who locate their business far from big firm make more sales than those situated near a big firm. Therefore, one way to reduce the force of competition in your business is site location. Consider it an important aspect before setting up your business store because it can build or break your dreams.