HOPSON POTTER BUSINESS

The numbers are in and AIG, Allstate, Metlife, State Farm, and New York Life are not going to be happy-their industry continues to decline in profitability. This slide began in 2007 and shows no sign of letting up in 2010.

The numbers come from industry data collector and analyst SNL Financial, who showed that the industry lost over $900 million in quarter-two of 2010. Their net income, not profit, is down from this same time last year.

The bright side, the better capital and surplus numbers that are 17% higher than second-quarter 2009, are not enough to restore confidence in share-holders and brokers on Wall Street either.

However, the big shots at AIG, New York Life, etc, are still talking quite a game. They claim that the present market is an opportunity to grow stronger. They see that 2/3 of Americans are uninsured and think that they can capitalize on it. It’s tempting to dismiss this as bombast meant to boost the company’s stock prices. However, they are backing it up with action.

Tens of thousands of new agents are being hired this quarter. And hiring shows no signs of slowing down.

The economy scared these people away from life insurance in the first place and it certainly hasn’t gotten much better, so why are they so confident?

There is a formula of sorts that is very popular among these companies. It’s something along these lines: the economic crisis + tax hikes (end of tax cuts) = more customers.

If this equation doesn’t quite make sense to you, that’s normal. It doesn’t really make sense. It is kind of optimistic, but that’s good for you. We’ll get to that. For now, here’s another piece of information that might make sense.

They are going to rebrand.

Instead of just something you need to have in case you die so your family is secure, they are going to try to convince the public that life insurance is a financial investment-something that will allow the policy-holder to hedge their bets in a risky economy and be certain they don’t lose money while covering their butts.

This still might not make sense to you if you’re not a finance guru, and that’s okay! Because here’s the bottom line for the consumer is coming up. Fast ball, down the middle. Hit it out of the park now!

It’s never been a better time to buy life insurance.

They decrease in profits and the mass hiring of agents means one thing: they are as close as desperate to get you on a policy as they are likely to get. Given that Americans need life insurance more than ever before, you should be in the market.

You’ll get a better price on good coverage than you have ever gotten in the past and are likely to get in the future as the economy recovers.

You don’t have to talk to an agent though. Whittle the prices down even lower by comparing quotes online. Free life insurance quotes in this market will save you more money than you thought possible.

Teenagers can’t hide their excitement when the time comes and they are old enough to drive their own cars and have their own driver’s license. What should a parent expect when the time comes and the teen gets behind the wheel? This is the question that bothers most parents. There’s no secret that teen drivers are the hardest to control and they tend to take a lot of risk due to their overconfidence and the desire to show off in front of their colleagues or friends. And there are a lot of accidents with young drivers being involved. With all that in mind a typical parent becomes very agitated and tries to find the best insurance solution for their young car owner. However, due to the trends linked to young drivers, teenager auto coverage is rarely a cheap service as compared to standard insurance policies. Most insurance companies charge higher rates for teen drivers, and if your young car owner chose a sports vehicle as his or her first car, expect to pay a lot for the insurance.

Teen drivers sure get quite unhappy because of such situation, however there are certain reasons for this that just can’t be overlooked by insurance companies. The statistics are objective, showing that the number of teen drivers getting involved in accidents each year is greater than with older drivers. That it often caused by the lack of practical driving experience and the general risk-taking attitude most teen drivers share. No surprise that insurance companies are setting higher rates for young drivers, as they need to assess their risks correspondingly. It may seem that there’s no way to get cheap car insurance for a young driver but it is not so. There are simple tips on how to minimize teen insurance rates and here are some of them.

First of all, make the teen forget about a stylish sports car that roars with speed and power with the slightest push over the gas pedal. Don’t buy a small car too. The best choice for young inexperienced driver will be a larger car, preferably a sedan that will be both big enough to survive a serious crash and safe enough to keep your teen protected. Whether used or new, the car should carry all the necessary safety feature and be just as fast as needed, not over the top or too slow.

A used car is better for a young driver, first of all because it will be cheaper to insure and because sooner or later your teen will have an accident. And it’s cheaper repairing an old car than wasting your nerves and money on trying to fix an expensive new ride. This may be not the cheapest car insurance option, but it sure will save you a lot of cash before your teen gets older.

And don’t forget about discounts. First of all, you should teach your young driver how to maintain a good driving record. The cleaner it is, the lower will be his or her premiums, so you should convince your teen to drive safely. Good students can opt for discounts too. Most insurance companies offer discounts to students with an average of B and above, so that should be a good kick for better marks too.

One of the more interesting features of insurance is the degree of trust the insurer shows in what you say. Unless you are asking cover for something expensive and unusual, no insurer is going to ask to see whatever it is. You are allowed to add the vehicle or top-of-the-range electronic gizmo to the policy without question. But, if it later turns out you were less than honest, the insurer is allowed to cancel the policy and leave you without any cover. So the insurer is always protected and you pay the price of facing any claims without a policy to pay. Yet, while this has been standard in the insurance industry as a whole, there’s been a reluctance to trust drivers to report their mileage honestly. Younger people claiming unusually low annual mileage have been greeted with skepticism. To qualify for a discount, people have been forced to drive to the local office of the insurer to have someone verify the odometer reading once a month. This has been inconvenient and not so many people have taken up the discount offer.

With new technology, all this is changing and insurers are now moving into the pay-as-you-drive market with more enthusiasm. In part, there are also environmental reasons for this change. No matter what you think of the climate change debate, there’s no doubt more cities are being affected by smog. So whether this is big picture or the number of people lining up with asthma attacks at the local emergency rooms, there’s a move to encourage people to drive less. Accompanied by improvements in the mile-per-gallon performance of new cars and better emission controls, there’s now hope the air will stay breathable for longer. The pay-as-you-drive option gives people a direct incentive to drive less. Fewer miles driven means fewer accidents. If the full technological capabilities are introduced, it will also be possible to monitor whether drivers keep to the speed limits. Any vehicle reported stolen can automatically be tracked and recovered.

The first real signs of activity are coming in California. State Farm Mutual and the Auto Club of Southern California are introducing new policies in February 2011. Drivers will be given the choice of independent verification of their odometer readings or fitting a data transmission device. State Farm is estimating that people driving less than 2,000 a year will see their premiums fall by 45%. Using this as a base, State Farm is aiming to sign up at least a quarter of their current policy holders. Everyone who drives modest distances will save with rates set in 500 mile steps. Auto Club has four steps of 2,500 up to 10,000 miles and then the premium rises in 5,000 mile steps. At present, the Californian Insurance Commissioner is protecting drivers’ privacy, so no general data will be collected by insurers.

So, if you live in California, your auto insurance quotes should include this option come February 2011. While this is not a revolution, it’s certainly a change for the good, protecting the environment and encouraging better driving. Auto insurance is going green.